From BBC: A few quotes:
Stoke-on-Trent is trying to radically improve maths standards in its schools, including by helping to pay off the tuition fees of maths teachers who come to work in the city.
The maths project is aimed at improving the chances for young people growing up in a city where many traditional industries have declined. […]
The £1m maths project, a form of educational urban regeneration, is aimed at attracting bright young maths graduates to a city struggling with industrial decline and academic underachievement. […]
The Stoke project is offering cash to attract new recruits – £2,000 per year for three years towards paying off tuition fees and a further relocation payment of £2,000.